For Detroit fans, football isn’t a pastime, it’s in our DNA. And through every season, win or lose, we believe.

Dedicated to our founder’s brother, Justin—a die-hard Lions fan—and to everyone we’ve lost too soon to mental illness, this shirt gives back: a portion of every sale goes to NAMI Detroit, the local chapter of the National Alliance on Mental Illness. NAMI Detroit provides free support groups, education programs, and advocacy for individuals and families affected by mental health conditions, helping people find hope, resources, and a community that understands. By wearing this shirt, you’re not just repping the Lions you’re helping ensure no one in our city has to face mental health challenges alone.

Crafted from 100% organic cotton for all-day comfort, this shirt roars with pride. On the Front: the city skyline, the ever allusive Lombardi Trophy, and the word that keeps us coming back year after year - Believe.

• 100% organic combed ring-spun cotton
• Fabric weight: 4.6 oz./yd.² (155 g/m²)
• Regular fit
• Set-in sleeves
• 1 × 1 rib at collar
• Double-needle topstitch on the sleeves and bottom hems
• Self-fabric neck tape on the inside of the back
• The fabric of this product holds certifications for its organic cotton content under GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard)

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide